i want to go back here to dana and david who are with me. obviously, very excited to talk to him because $12.5 million basically had to bet that he would not win and then when he won would actually have to pay him out for that money. this is something that is a big part of the story, though. that he admitted that day in the day when he lost the nike contract, it was like the world fell apart. this guy might not have any money. >> well, and everybody is coming after him. and he were talking in the break. it's not just money. you look at the livestrong organization. look at all the people that bought into this idea and then he hid behind that organization a lot of times. look at the good i'm doing. i'm out there. i'm out front. i automatic it's a good cause. and, of course it is. but now these other things that you are doing with the publicity, it's not so good for lance armstrong. it's an interesting sort of idea of, who else comes out after him, even for them if it's not for money. for them it's simply the idea of giving a black eye to the o